Madeleine Wevers
French-American creative, born and raised in the Pacific Northwest. I love bright colors and rich compositions and I am a huge fan of telling stories that tug at the proverbial heart strings. Trained in Paris and holding a Master’s in Brand Strategy and Design, I bring heart, curiosity, and proactive problem-solving to my work.
Work
01. Upland
02. Zigzag
03. Schoolov
04. Giant
05. Tortle
06. Film Photography
CV
Behance
Instagram
Experience
01.
Tortle [Paris FR - Women’s hiking apparel brand]
Full-time / 2024-25 / JR Art Director
Consistent adaptation and application of the brand identity across all media formats
Art direction for photoshoots and campaigns
Management and growth of the Instagram account: audience development and engagement promotion (53% increase over the course of one year)
Creation and management of Meta ads to support campaigns and sales objectives
Creation and development of a subsidiary brand for a new clothing line - compact and athletic
02.
Cuvée Privée
[Paris FR - Wine boutique & winery adoption]
Full-time / 2023 / Graphic Designer, JR Art Director
Management of all visual communication projects, ensuring brand consistency across print, digital, and retail media
Design and adaptation of various materials: posters, point-of-sale displays, flyers, packaging, and digital content
Collaboration with marketing and art direction teams to ensure a coherent brand experience
03.
BETC [Paris FR - International advertising agency]
Internship / 2022 / Assistant Art Director
Support for art direction and copywriting teams on multiple projects and clients, including Michelin, Sixt, Kiri, and La Poste
Brainstorming and idea development for films, activations, and point-of-sale displays
Redesign of a subsidiary Michelin logo
Creation of a full proposal for an activation within the Sixt & Air Caraïbes partnership
Education
01.
École Intuit Lab [Paris - FR]
Master’s / Brand Strategy and Design / 2020-2025
Year 1 [preparatory year] / Art history, creative writing, illustration, observational drawing, analytical drawing, visual expression, live model drawing, photography, philosophy…
Year 2-3 [bachelor’s] / Art direction, graphic conception, visual identity, layout design, typography, digital design, UX/UI design, editorial design, motion design & animation, poster design, photography, storyboard, drawing & illustration, fabrication & printing techniques, marketing…
Year 4-5 [master’s] / The master’s degree was comprised of week long workshops around one project at a time, group and individual. These workshops included: Brand strategy & design, photography art direction, editorial design & typography, 360 design & scenography, experimental typography…
02.
Clark College [Vancouver WA - USA]
Associate’s / Arts / 2017-2019
Drawing, 2D art & design, art appreciation, video & sound
production, time-based art & design, Adobe Illustrator,
Adobe Premiere Pro…
Tools
Adobe Suite
[AI, PS, ID, PR, AE, XD, LR]
Figma & Figjam
Midjourney
Runway
Languages
English [native]
French [native]